Wednesday, 27 May 2015

Hottest talk in startup town - Food tech


After e-commerce, taxi and real-estate, food-tech companies are the flavor of the season. Discerning entrepreneurs are brewing up innovative business models ranging to deliver something edible to your doorstep or office desk. You name it and they deliver it - breakfast, lunch, dinner, snacks, salads, and beverages.
Effective Field Operations

A leading food-tech startup recently found that a product like mEdge, with its location-rich features, real-time connectivity and flexible workflows is a perfect fit for delivery management.Their delivery force is equipped with mEdge giving the co-coordinators and customer service representative real-time information on the status of the order. The co-coordinator is able to locate a given order and ensure lunch and dinner orders are delivered on time.The most common questions that we are trying to answer for our customers are :


  • Where is my delivery boy?
  • Where is my customers food?
  • What is the reason behind rejecting an order at the doorstep?
  • What is the customer experience for the delivery process?
  • How can I differentiate my delivery service and build a rounded business model?



Real-time Field Tracking



Consumers have come to expect an update on when their order has left the kitchen and is out for delivery. The next logical and value add step is to provide a mechanism with the ultimate Uber-like experience for them to visualize their food as it arrives at the doorstep! mEdge as a solution is versatile with fully customizable workflows to enable customer notifications, intelligent triggers to seek co-coordinator intervention when they see a problem on the field right from their desk.










With options galore for a consumer ordering food online, an edge is to know that the food will be at their doorstep in time for meal-time. Over time we expect to be able to predict normal run times to specific areas and predict expected time of delivery for customers. Food market aggregators can use this insight to set customer expectations and provide accurate delivery times to close the kitchen to door delivery loop.   



Reach us at success@vitamap.com for a free 30-day hand-on experience.  

Tuesday, 26 May 2015

AWS leads race in Gartner Magic Cloud Infrastructure as a Service - 2015


Its that time of the year when Gartner starts to publish  “Magic” Quadrants for various categories (Cloud/BI/Security etc). Although this annual affair comes with its share of criticism, it acts as an interesting insight to keep tab on the cloud world developments.

Best in class - VitamapVitamap is a power user of the Cloud infrastructure. We are keen to understand the trends and insights to keep a tab to bring our customer best in class solutions using IaaS. Once again, AWS is the runaway visionary leader for 2015. Full Report  

From the report on the strengths:

AWS is a thought leader; it is extraordinarily innovative, exceptionally agile, and very responsive to the market. It has the richest array of IaaS features and PaaS-like capabilities. It continues to rapidly expand its service offerings and offer higher-level solutions. Although it is beginning to face more competition from Microsoft and Google, it retains a multi year competitive advantage.



A note on SLA worth mentioning:

In general, monthly compute availability SLAs of 99.95% and higher are the norm, and they are
typically higher than availability SLAs for managed hosting. Service credits for outages in a given
month are typically capped at 100% of the monthly bill. This availability percentage is typically
non-negotiable, as it is based on an engineering estimate of the underlying infrastructure
reliability. Maintenance windows are normally excluded from the SLA

These definitely validates our confidence in AWS. Although, we did look at Google and HP (no longer in contention), AWS seems to be a default choice for many. Like any software there are some cautions:

AWS is spreading its efforts very broadly. Although many new services are highly successful,
services that turn out to be of less interest to customers will not get the same depth of continued
investment as more popular services.

Its worth noting that the coverage includes both traditional IT movement to Cloud and new generation services starting off with the cloud.

All in all, the report acts as key insight for new gen organizations and the trend ahead. We look forward to stronger innovation and improved costing with the kind of competition and market which exists for cloud infrastructure in the years to come.

Mobility for your Sales Force #befieldsmart

As the next generation mobility adoption gathers speed in enterprises, its the time for field sales rep to up the ante.

Sales-Mobility-mEdge-may-2015.pngA recent Aberdeen Report indicates report 43% of Best-in-class companies report high or very high competency around providing mobile friendly access to backend (CRM/ERP) stored customer and account data , compared with 20% among all others.

This insight complements our understanding of how users are adopting mEdge, for field sales rep across varied set of industry verticals. A good number of enterprises are looking to accomplish these key items with mobility adoption.


Plan Daily Visits
Efficient use of face-time with customer
  • Great conversion rates
Collect Feedback during Visit
Collect relevant data
  • Insight into customer and competition
Create Orders on location
Mitigate loss of opportunity
  • Higher Conversions
Provide key information (personal goals, merchant details etc.,)
Most recent information at hand
  • Better customer retention and satisfaction
Push important information (including New products, cross-selling inputs and promotions)
Create more selling situations
  • Marketing efficiency and alignment to selling processes


#sellsmart
View Goals and Task progress in mEdge


Success as we see it, depends on having a mobility system that is remarkably user friendly & simple to enable sales productivity at the individual contributor level.

It comes as no surprise that back-end CRM/ERP integration plays a critical role. One can go for real time API integration (preferred) or take the batch approach (specially for data by field teams) to ensure accurate and relevant data to the field users.


In order to help sales team to succeed mEdge comes packed with all these and more to make sales executive & the enterprise as a whole as we like to say to #befieldsmart !.