Wednesday, 27 May 2015

Hottest talk in startup town - Food tech

After e-commerce, taxi and real-estate, food-tech companies are the flavor of the season. Discerning entrepreneurs are brewing up innovative business models ranging to deliver something edible to your doorstep or office desk. You name it and they deliver it - breakfast, lunch, dinner, snacks, salads, and beverages.
Effective Field Operations

A leading food-tech startup recently found that a product like mEdge, with its location-rich features, real-time connectivity and flexible workflows is a perfect fit for delivery management.Their delivery force is equipped with mEdge giving the co-coordinators and customer service representative real-time information on the status of the order. The co-coordinator is able to locate a given order and ensure lunch and dinner orders are delivered on time.The most common questions that we are trying to answer for our customers are :

  • Where is my delivery boy?
  • Where is my customers food?
  • What is the reason behind rejecting an order at the doorstep?
  • What is the customer experience for the delivery process?
  • How can I differentiate my delivery service and build a rounded business model?

Real-time Field Tracking

Consumers have come to expect an update on when their order has left the kitchen and is out for delivery. The next logical and value add step is to provide a mechanism with the ultimate Uber-like experience for them to visualize their food as it arrives at the doorstep! mEdge as a solution is versatile with fully customizable workflows to enable customer notifications, intelligent triggers to seek co-coordinator intervention when they see a problem on the field right from their desk.

With options galore for a consumer ordering food online, an edge is to know that the food will be at their doorstep in time for meal-time. Over time we expect to be able to predict normal run times to specific areas and predict expected time of delivery for customers. Food market aggregators can use this insight to set customer expectations and provide accurate delivery times to close the kitchen to door delivery loop.   

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