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Showing posts from October, 2014

Vitamap winner of NASSCOM Emerge 50 awards - 2014

Hurray ! Vitamap declared one of the winners ofNASSCOM Emerge-50 2014. We would like to thank our customers, partners and employees who made this possible. Its a privilege to be part of this distinguished group. Our hearty congratulations to the rest of the winners.






"NASSCOM Emerge 50 2014 Awards are result of a year-long search for India’s Most Innovative top 50 emerging software product-centric companies. The awards are characterized by a mixture of burgeoning success stories and promising start-ups that are coming up with exciting new solutions. These are startups and emerging companies to watch out for! Emerge 50 2014 awards are screened from about 450 nominations by Zinnov Management Consulting and further evaluation by eminent Jury"



Thank you NASSCOM and the jury for recognizing us to be part of this distinguished list.

Its been a great month so far for us, after being in the top 30 B2B start-ups in IBMSmartCamp. These recognition motivate us and makes us strive harder t…

mPOS Technology and evolution

Point of Sales (POS) plays a key part in the overall retail ecosystem ensuring smoother purchase of goods and services with the usage of credit/debit cards. With the advent of E-tail and e-commerce which have a significant component of services and goods delivered at home, mobile POS or mPOS devices are becoming a key to successful Cash on Delivery (CoD) Model.

Square was an early pioneer in the mPOS systems which disrupted the market with its handy and portable credit card readers which could be hooked to the Audio port of an iPhone device. System involves capturing and reading the credit card information and transferring the data as encrypted audio waves to the phone. A secure app in the phone then transfers the data to the backend verification fulfilling the transaction. Where the legacy POS devices needed their own GPRS/3G connections, mPOS devices leverages Smart Phone’s connectivity to complete authentication and transaction.

With the ubiquitous and affordable Android smartphones a…

The next big thing in Electronic Payments....

It is estimated that almost 75% of the transactions in India transpire in cash. Of this, EY reports 50-80% of online transaction are Cash-on-delivery(COD). Consumers are gaining confidence in using their cards with heightened security on card transactions. With over 400 million cards in circulation, a large majority of debit cards are still not active for purchases, driving e-tailers to term COD as a ‘necessary evil’. Operationally it poses a number of challenges in collection cycles, pressurised cash-flows, pilferage in cash handling and expensive returns. The question arises how does one fulfill 100 million orders on COD as the segment continues to post growth YoY?

There are one million POS machines for 12 million merchants in the country. Traditional POS machines are expensive infrastructure, and their viability is proven only above a certain minimum transaction volume. Bulky POS devices make it a cumbersome task to serve a ‘on the go’ transaction at the customers doorstep.

There is…

NASSCOM Tech Series : BYOD 'Strike the right balance'

NASCCOM in an effort to revive their tech series, organised the event titled 'Bring Your Own Device (BYOD) Strike the right balance' at the CITRIX R&D Bangalore office.

The meet was well attended with representations from Vitamap, Samsung, Ericsson, Brillio, Avaya and GE among others. The speakers were from Sales and Product teams at Citrix. Most of the audience were looking forward to understand BYOD from a technical as well as a business perspective.

Mobile workspaces are relatively new and do not have a standardized approach among existing players. Jargon such as ‘Bring Your Own Device’(BYOD), ‘Allow Your Own Device’ (AYOD) or even ‘Choose Your Own Device’ (CYOD) are floating around. Whether organisations allow any device or mandate a few devices, the onus is on providing a secure means to allow employees to ‘work anywhere’. Customization and collection of service providers is the call of the season to bring in synergies for those who service BYOD policies.





While commer…