It is estimated that almost 75% of the transactions in India transpire in cash. Of this, EY reports 50-80% of online transaction are Cash-on-delivery(COD). Consumers are gaining confidence in using their cards with heightened security on card transactions. With over 400 million cards in circulation, a large majority of debit cards are still not active for purchases, driving e-tailers to term COD as a ‘necessary evil’. Operationally it poses a number of challenges in collection cycles, pressurised cash-flows, pilferage in cash handling and expensive returns. The question arises how does one fulfill 100 million orders on COD as the segment continues to post growth YoY? There are one million POS machines for 12 million merchants in the country. Traditional POS machines are expensive infrastructure, and their viability is proven only above a certain minimum transaction volume. Bulky POS devices make it a cumbersome task to serve a ‘on the go’ transaction at the customers doorstep. ...