The Indian Enterprise Software Product Story

The Indian Enterprise Software Product Story dates back to early 90’s when it was an ‘underground’ movement. The last few years have witnessed a significant broadening of industry base by software products being developed and monetised across multiple market segments and verticals. The industry is heading towards building global ecosystems and eventually outward investments.

Players have identified niche addressable markets and paired it with unique business models to achieve Y-o-Y growth rates of over 30-40%. Driver include focus on greater customer services, cost savings and incorporation of emerging technologies into solutions such as mobility, social, cloud and information management.

A detailed infographic with the key drivers and focus areas is presented here.

Data in this infographic is based on the analysis of 213 Indian software products and the companies that owned them. These companies were analysed in the NASSCOM-Frost Sullivan product Excellence Matrix on Indian Enterprise Software Products released in 2014. We are glad to be part of this survey and to be featured in the report.

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