In order to accomplish this, brands typically have a foot on street team that visit the dealers spread across the geography on a regular basis. The connect between the foot on street sales team and the dealers is a critical success factor.
This home appliances brand had the typical challenges of any foot on street team,
Need for customer specificdata at the site Order status, payments, issues Need to process ordersat site Take orders, provide discount information Lack of visibility of field operation and their activities Are the field team following their visit plan? Why are customers not paying on time? Etc.,