Tuesday, 26 May 2015

Mobility for your Sales Force #befieldsmart

As the next generation mobility adoption gathers speed in enterprises, its the time for field sales rep to up the ante.

Sales-Mobility-mEdge-may-2015.pngA recent Aberdeen Report indicates report 43% of Best-in-class companies report high or very high competency around providing mobile friendly access to backend (CRM/ERP) stored customer and account data , compared with 20% among all others.

This insight complements our understanding of how users are adopting mEdge, for field sales rep across varied set of industry verticals. A good number of enterprises are looking to accomplish these key items with mobility adoption.


Plan Daily Visits
Efficient use of face-time with customer
  • Great conversion rates
Collect Feedback during Visit
Collect relevant data
  • Insight into customer and competition
Create Orders on location
Mitigate loss of opportunity
  • Higher Conversions
Provide key information (personal goals, merchant details etc.,)
Most recent information at hand
  • Better customer retention and satisfaction
Push important information (including New products, cross-selling inputs and promotions)
Create more selling situations
  • Marketing efficiency and alignment to selling processes


#sellsmart
View Goals and Task progress in mEdge


Success as we see it, depends on having a mobility system that is remarkably user friendly & simple to enable sales productivity at the individual contributor level.

It comes as no surprise that back-end CRM/ERP integration plays a critical role. One can go for real time API integration (preferred) or take the batch approach (specially for data by field teams) to ensure accurate and relevant data to the field users.


In order to help sales team to succeed mEdge comes packed with all these and more to make sales executive & the enterprise as a whole as we like to say to #befieldsmart !.














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